Priced per member, so it pays for itself.
The Collection Club plan covers up to 100 members for $899 a month: $8.99 a member, or $7.99 billed yearly. Set that beside what one member pays you each month, and what it costs when one quietly leaves. Three published plans, one optional add-on, nothing metered on your bill.
✓ Best value: save up to $1,200 a year vs. monthly
Private Cellar
For a private collection, professionally kept
Billed annually · save $10/mo vs. monthly
- Up to 1,000 bottles · one private cellar
- AI Sommelier: what to open tonight, pairings, a dinner from your own cellar
- 150 AI actions a month (sommelier, label scans, value estimates)
- Snap-a-label & AI auto-fill: add bottles in seconds
- Drinking windows on every bottle, a monthly ready-to-drink note
- One-click insurance appraisals & live market values
- Bin & location tracking with scan-to-locate
Club
For wine clubs & private groups
Billed annually · save $50/mo vs. monthly
- Everything in Private Cellar, plus:
- Up to 10 members with branded portals
- AI Sommelier for every member · 600 AI actions a month
- Concierge pulls, drop-offs received against a list, signed releases
- Printable bottle record: provenance for every bottle
- Events, the members-only Exchange, wish list matches, member updates
- Up to 3 staff seats · priority email support
Collection Club
For collection clubs & storage businesses
Billed annually · save $100/mo vs. monthly
- Everything in Club, plus:
- Up to 100 members
- Full white-label: your brand and your own web address
- 2,000 AI actions a month · AI valuation across every collection
- 6 staff seats
- Elevated onboarding support & space build-out
- Priority support
Every plan includes the AI Sommelier with a monthly allowance, snap-a-label bottle capture, live market valuations, collection transfer from CellarTracker, InVintory or a spreadsheet, and a mobile-optimized member portal with no app to download. Pay by card through Stripe; trial days carry over; cancel anytime. No setup fees on annual plans.
More than 100 members or multiple locations? Book a walkthrough and let's talk Enterprise.
In every plan, no charge
The things that keep members are never extra.
- Member app under your club's name, logo and colors
- Drinking windows and monthly ready-to-drink notes
- Transfer a collection from CellarTracker, InVintory or a spreadsheet, verified by your team
- Receiving against a list, bins, pick lists, scan-to-confirm moves, cycle counts
- Member requests: pulls and drop-offs with a tracker and reminders
- Events, the members-only Exchange and wish list matches
- Member billing from your rate card, invoices in the app
- The setup journey, a Today list for staff, monthly backups
The one add-on
AI Pack
$99 a month
2,000 more AI actions a month: sommelier conversations, label scans and value estimates, on top of the allowance in your plan. For a club whose members use the Sommelier hard. Nothing is metered on your bill; when an allowance runs out the AI pauses with a note, and you decide.
Questions, answered
Why is Best Cellar Club priced above the consumer apps?
Because it does a different job. Cataloging apps are inexpensive because they only catalog. Best Cellar Club is the operational platform a real cellar runs on: bin-level tracking, concierge fulfillment, provenance, appraisals, and a white-label member experience. It’s priced as professional infrastructure, not a hobby tool.
Is the member portal really white-label?
Yes. On the Collection Club plan, your members see your name, your colors, and your domain, never ours. The platform is invisible; the experience is unmistakably yours.
What does onboarding involve?
We map your space with you (rows, sections, and bins), import your members and inventory, and brand your portal. Collection Club clients get elevated onboarding support so you’re live quickly and correctly.
Our members use CellarTracker or InVintory. Can they bring their collections?
Yes. Each app exports a file in a couple of minutes, and our importer recognizes both and maps every column, drinking windows included. Step-by-step instructions for members are at bestcellarclub.com/switch, and a side-by-side of all three is at bestcellarclub.com/compare.
What are AI actions, and what happens when we use them up?
A sommelier conversation, a label scan or a value estimate each counts as one action. Every plan includes a monthly allowance (Private Cellar 150, Club 600, Collection Club 2,000). If a club uses its allowance up, the AI pauses with a plain note until the first of next month; nothing is charged for usage, ever. A club that wants more adds the AI Pack, 2,000 more actions a month for $99, or moves up a plan.
How do we pay, and can we cancel?
By card, through Stripe, from Settings in your staff app. Your 14 day trial carries over to the card, so nothing is charged until it ends. Monthly or yearly, change or cancel anytime from the same place. We never see your card number.
Who stands behind a member's list when they bring it from another app?
Whoever holds the wine. If your club holds it, your team checks every bottle in before it counts, and the app keeps the record: arrival, condition, photo, every move, every count. If the member keeps it themselves, they declare it on their own word and the app says so. Nothing is assumed from a file.
Can we start small and grow?
Absolutely. Move from Private Cellar to Club to Collection Club as you add members: your data comes with you, untouched.
Annual or monthly: what's the difference?
Both are billed per month. Annual is the best value: you lock in the lower rate (for example, Private Cellar is $49 a month billed annually, or $59 month to month). Monthly carries a small premium for the flexibility. You can switch anytime.
Get started today.
Pick a plan and be mapped and live in a single afternoon, or talk to us about Collection Club.