Storage keeps the wine.Your app keeps the members.
Every member gets their cellar on their phone, under your name: what they own, what it’s worth, and what’s ready to drink tonight. One tap has a bottle pulled, offers it to another member, or RSVPs to your next tasting. And your team runs the whole operation from the same place, intake to invoice.
Proven with our first customer, The Cellar in Atlanta · $8.99 a member a month on the 100-member plan · Nothing for members to download
The moment that keeps members
Every bottle has a night it’s ready. Be the club that shows them.
Collectors buy wine for a moment years away, then lose track of it. In Best Cellar Club every bottle carries a drinking window, so when a member opens your app they see what’s at its peak right now. And from that screen, whatever they decide is one tap, and it happens with you.
Members don’t leave a club they use every week.
Your cellar
Good evening, James.
Ready to drink
Château Margaux 2015
At its peak · 2 bottles
Your club’s name and colors · No app store download
Drink it
They ask for it from their phone. It’s waiting at your front desk, signed out on a release form. That’s a member walking back through your door.
Pass it on
More bottles at peak than dinners to open them? Once they've been with you six months, they can offer one on your private Member Exchange, where only members of your club can see it and ask about it. The wine stays in your world, and so do they.
Keep it, and know what it’s worth
Their dashboard shows what the collection is worth, and an insurance schedule is a click away. The reason they trusted you with it, made visible.
All in the same app:
The experience
A cellar your members feel the moment they walk in, and the moment they open the app.
Best Cellar Club is the software layer that matches the room. Premium, quiet, and unmistakably yours.
Why it works
Built alongside a working wine-storage club.
Our first customer, The Cellar in Atlanta, was already holding valuable member collections. Its team needed a better way to know what was in storage, handle bottle requests, communicate with members, and give collectors real transparency.
We built Best Cellar Club with them, put it in front of real members and real staff, found the friction points, and kept improving it. Every club on the platform runs the same software, in its own name.
You're not buying software designed in a conference room. You're getting a system shaped by the day-to-day realities of running a cellar.
The difference
Life before, and life with.
Before
Spreadsheets, binders, and separate notes
With Best Cellar Club
One operating view of members, bottles, and locations
Before
“Let me check and get back to you”
With Best Cellar Club
The member sees their collection immediately
Before
Bottle requests buried in texts and email
With Best Cellar Club
Requests connected to the member and the bottle
Before
Unclear bottle movement
With Best Cellar Club
A cleaner record of intake, pulls, and releases
Before
Staff knowledge lives in people's heads
With Best Cellar Club
Location and collection knowledge stays with the business
Before
A mostly reactive member relationship
With Best Cellar Club
Drinking windows, events, and visibility keep members engaged
See it in action
This is what your members see.
A real glance at the platform: the member's portal, your team's command center, the events calendar, and the sommelier intelligence built into every bottle.
Good evening, James.
412
bottles in storage
$148,200
est. value
3
ready to drink
Your Drinking Window
2 to drink soonChâteau Margaux 2015
At its apogee, drinking beautifully
Opus One 2016
Mature, showing tertiary character
Penfolds Grange 2017
Youthful, needs more time
Locate
Scanned bottle tagWilliams Selyem Pinot Noir 2020
Russian River Valley · 750ml · excellent
My Collection
June 2026
Wine Trunk Show: Opus One
Thu · Cellar Lounge · 5:30 PM
Member Wine Share
Sun · Cellar Lounge · 5:30 PM
Your name on the wall. Your name on their phone.
However your club looks and whatever it’s called, the app wears your brand. Members see your name and colors when they sign in, in every email you send them, and under the icon on their home screen. They never see Best Cellar Club’s.
Illustration
The problem
Spreadsheets weren't built for fine wine.
When a member calls for their '09 Bordeaux, "let me check the binder" isn't white-glove: it's a risk you can feel. Manual tracking means lost bottles, members left in the dark, and hours of admin you'll never get back.
Bottles go missing
No reliable location tracking means wine, and trust, slips through the cracks.
Members feel forgotten
Without a portal, members can't see their collection or reach you easily.
Admin eats your day
Pulls, invoices, and inventory by hand don't scale as your club grows.
The plan
Up and running in three steps.
We've done this with real cellars. Here's how simple it is.
Map your space
Generate your rows, sections, and bins in minutes, or start from a sample layout with one click. Every spot gets a scannable code (A-3-25).
Bring members and their wine over
Members and staff bring a collection in from CellarTracker, InVintory or a spreadsheet. Wine you hold is checked in by your team before it counts; wine they keep is on their word.
Run the club from the app
A setup journey shows you what is done and what is next. Members get a branded portal: their collection, drink windows, requests, events, the Exchange, and you, one tap away.
Your own sales tool
Show it. Don't explain it.
Every club gets a member walkthrough at its own address, in its own name and colors. It tells a collector what it's like to store with you, step by step, with a working phone screen beside every step: the invitation, the first drop-off, their collection, a pull, the Sommelier, the Exchange, events, the bill, and what it costs, straight from your rate card.
- Present it full screen on a walk through the space, one step at a time, with the arrow keys.
- Your staff see presenter notes on every step: what to say, what to show, how to answer the usual question. Prospects never do.
- Finish in the real thing: one tap opens the live member app on a sample account.
- Send the link to a prospect, or to a new member on their first day. It reads well on a phone.
The first opens the walkthrough of a sample club, as a collector would see it. There is one for the owner and one for the team as well, each with a button into the real page for every step.
The steps, in a collector's words
Part 1 · Getting started
Welcome · Your invitation · Your wine arrives · Bring your collection with you
Part 2 · Every day
Your collection · Ready to drink · Request a pull · Your AI Sommelier · Messages with the team
Part 3 · Your club
Member Exchange · Your wish list · Events
Part 4 · Your account
Your bill · Appraisals and records · Plans and pricing · Become a member
Steps follow what your club offers. Switch an offering off in Settings and its step disappears.
What you get
Everything a fine-wine business needs.
One platform replaces the binders, the spreadsheets, and the guesswork.
Bin-level tracking & Locate
Every bottle has a home. Scan a tag to find it, or a bin to see what's inside, from any phone.
Sommelier drink windows
Each wine shows when it's at peak, by grape, region, prestige, and format. Members know what to open.
AI Sommelier
Every member gets a personal sommelier that knows their cellar: what to open tonight, what pairs with dinner, what's peaking. Grounded in their own bottles.
Snap-a-label AI intake
Photograph a label and AI reads the wine, then auto-fills region, grape, and drinking window. Add a bottle in seconds.
Live market valuations
AI researches current auction and merchant pricing for a reference value on any bottle, plus one-click insurance appraisals.
Concierge pulls & release forms
Pack a pull into cases and print a signed Release of Liability: chain of custody, handled.
White-label member portal
Your name, your colors. Members never see ours, just a premium experience that's unmistakably yours.
A walkthrough your team can present
Every club gets a member walkthrough in its own name and colors: joining, the first drop-off, pulls, the bill, the Exchange. Staff present it full screen with notes only they see; prospects read it on their phone.
Optimized for mobile
A beautiful phone-first portal your members open in their browser: nothing to download, install, or update.
Ready to drink, front and center
The moment a member opens the app they see which bottles have entered their window, with pull, offer and keep one tap away.
Billing & statements
Itemized invoices and clear account statements: the paperwork your members actually want.
Verified, not assumed
A bottle you hold is a record only when a person received it or a count found it. Every bottle has a printable provenance record: arrival, condition, photo, every move, every count.
Monthly ready-to-drink notes
On the first Monday of the month, each member gets one email from your club: what is ready now and what is in its last years. Nothing when nothing is ready.
Events & specials
Publish trunk shows, tastings, and offers straight to every member's home screen and calendar.
Room to grow
Start with one room. A second location runs as its own club on the same platform, with its own members, bins and brand, kept separate.
Valuations & insurance
The conversation your members can never have with a spreadsheet.
Every bottle carries a reference value, so a collection carries a total. When a member asks what their cellar is worth, or their broker asks for a schedule, it's a report you export, not a weekend you lose.
- Collection value at a glance. Totals roll up from the same bottles your staff file every day.
- Insurance schedule, exported. A line-item appraisal document your member can hand straight to their broker.
- Researched reference pricing. AI checks current auction and merchant pricing so a value isn't a guess.
IllustrationA premium experience
Make every member feel like the cellar is theirs.
Members open the portal and see their club: your name, your colors, your contact. The drinking windows, the appraisals, the at-peak nudges all arrive as a quiet, premium touch from your team. The platform is invisible.
- White-label branding. Set your club's name, contact, and colors in one tap.
- A personal AI sommelier. Members ask what to open tonight and get a peak-ready pick from their own cellar.
- Discreet, personal service. Concierge pulls, signed release forms, and a direct line to your team.
Members feel
Like the cellar is theirs.
The transformation
From "let me check the binder" to white-glove, every time.
Know where every bottle should be, with a clearer record of every move.
Members who feel like VIPs in a portal that's unmistakably yours.
Hours of admin replaced by a few taps.
A premium brand your members rave about, and refer.
"This software revolutionized how we communicate with our members and truly increased our confidence in our inventory management."
A. Blake
Manager, The Cellar
Who it's for
Built for businesses trusted with other people's wine.
Dedicated wine-storage facilities
Climate-controlled storage with member collections and pulls.
Private wine clubs with member lockers
Lockers, lounges, and members who expect a premium touch.
Fine-wine retailers offering storage
Customer storage as a service beside the retail floor.
Wine concierge & cellar management
Managing collections in clients' homes or your facility.
Multi-location premium operators
Several rooms or cities, one operating picture.
What it costs
$8.99 a member a month.
The Collection Club plan covers up to 100 members for $899 a month, or $7.99 a member when billed annually. Set that beside what each member pays you every month, and beside what it costs you when one of them quietly leaves.
Questions operators ask
Everything you'd want to know before switching.
How hard is it to switch from spreadsheets or another system?+
Easier than you'd expect. We import your existing inventory from Excel or CSV, map your physical space into zones, rows, and bins, and help you match bottles to locations. Most cellars are mapped and live within days, not months.
Do members need to download an app?+
No. The member experience is a beautiful, mobile-optimized site in the browser: nothing to install, nothing to update, works on any phone.
Whose brand do members see?+
Yours, everywhere. Your name, your colors, your contact details. Members never see Best Cellar Club: the platform is invisible.
How do bottle values work?+
Values shown to members are reference estimates drawn from current market research, useful for insurance conversations and collection awareness. They're clearly presented as estimates, not formal appraisals.
Can staff track exact bottle locations?+
Yes. Every bottle lives at an address like A-03-25 (zone, row, bin). Staff search any wine to see where it is, or scan a bin tag to see what's inside. New staff find bottles on day one.
Can members request bottles?+
Yes. Members request pulls from their phone; the request lands on the staff dashboard tied to the member, the bottle, and its bin, and handoffs can print a signed release form.
Can it support multiple locations?+
Each location runs as its own club on the platform, with its own members, bins, billing and brand, kept separate from the others. Your team signs in to the one they work at.
What happens during onboarding?+
Three steps: map your space, import or add your members and wine, and go live with your branding. We work alongside you through all three.
How do I show this to my own members and prospects?+
Your club gets a member walkthrough at its own address, in your name and colors, that walks a collector through joining, their collection, pulls, the Exchange, events and the bill. Present it full screen with notes only your staff can see, or send the link. It is ready the day you sign up.
What support do we get?+
A real person who knows your cellar. Setup help, imports, staff training, and fast answers when something comes up, not a ticket queue.
Is our member and collection data secure?+
Each business's data is isolated in its own secure tenant with role-based staff access, encrypted in transit and at rest, and never shared or sold.
Give your members the cellar they deserve.
Take the two-minute tour, then grab 15 minutes with us: you can be mapped, branded, and live within days.